Advance

About Advance

Advance is an Australian pet food brand manufactured locally by Mars Petcare. The range covers dogs and cats with dry and wet food options across all life stages — from puppy and kitten through to adult and senior formulas. Advance positions itself as a premium everyday option with the credibility of Australian veterinary research behind each recipe.

Advance formulas are developed in partnership with the University of Sydney's veterinary science faculty, giving the brand a genuine research pedigree. Their dog food range spans breed sizes with dedicated small, medium, and large breed options, while specialised formulas target weight management, dental health, and sensitive stomachs. The wet food range uses real meat in gravy and jelly textures, with single-protein options for cats with dietary sensitivities.

Australian pet owners value Advance for being locally made with ingredients suited to local conditions. The brand sits in a sweet spot — more affordable than super-premium imports like Royal Canin, but with genuine nutritional science behind it rather than just marketing claims.

Advance products are widely available across Australian pet retailers. Poppy compares prices at 11 stores to find you the best deal.