True Colours

About True Colours

True Colours is an Australian dog food brand producing dry kibble with brown rice as a core carbohydrate. The range includes three protein options — chicken, lamb, and fish — each paired with brown rice, plus a puppy variant. All recipes use Australian-sourced protein and are formulated for adult dogs, with the puppy line supporting growth and development.

True Colours keeps its ingredient approach straightforward. Each recipe centres on a single Australian protein source combined with brown rice for slow-release energy and digestive support. The simplicity is deliberate — no exotic proteins, no grain-free marketing, just honest recipes that do the job. Brown rice provides more fibre and nutrients than white rice or corn fillers commonly found in budget kibble, while the Australian sourcing keeps the supply chain short.

Australian dog owners choose True Colours when they want a reliable, locally made dry food without the premium price tag of boutique brands. The simple, recognisable ingredient lists appeal to owners who prefer transparency over marketing complexity.

True Colours products are widely available across Australian pet retailers. Poppy compares prices at 4 stores to find you the best deal.