Advance is an Australian veterinary nutrition brand. This dry kibble combines chicken and salmon with rice to deliver a complete, balanced daily diet for adult cats of all breeds. It sits in the premium tier and is formulated to cover everyday nutritional requirements without the need for additional supplementation.

Salmon contributes omega fatty acids that support coat and skin condition, while chicken provides the primary protein source for lean muscle maintenance. The rice base offers moderate digestibility, making it suitable for cats without specific grain sensitivities. Advance develops its recipes with veterinary input, with the kibble format also providing mechanical cleaning action during chewing that can support dental hygiene over time.

The chicken and salmon pairing tends to maintain palatability across time, which is useful for managing adult cats that cycle through food preferences. The rice-based formula keeps the recipe broadly digestible and appropriate for cats without specific dietary conditions or sensitivities.