Inaba Churu Pop N Serve are portion-controlled jelly treats for cats, packaged in individual peel-top cups rather than a squeezable tube. Each cup contains a creamy, hydrating soft jelly with real chicken and shreds of wild-caught tuna. The 2x35g pack provides two single serves in a format that's straightforward to open and use.

Inaba applies a human-grade ingredient standard across its Churu range, and the chicken-and-tuna combination here tends to appeal even to cats that reject other treat formats. The hydrating jelly texture makes these useful for encouraging water intake in cats reluctant to drink — a common concern for indoor and senior cats. They're frequently used during grooming, nail trims, or vet visits as a calm-down distraction.

The pop-and-serve cup format removes the main practical drawback of squeezable churus: no tube to manage, no product on your hands, and the per-cup portioning removes the guesswork. Cat owners with picky eaters or cats that have lost interest in dry treats tend to keep these on hand.