Ivory Coat Raw Health Oral Care is a grain-free dry cat food for adult cats that builds dental care into the daily feeding routine. Rather than relying on treats or additives, the formula uses two distinct mechanisms to reduce plaque and tartar during normal eating. The 2kg bag suits households looking to address oral health without adding complexity.

Sodium tripolyphosphate (STPP) binds calcium in saliva, interrupting the mineralisation process that leads to tartar formation. Alongside this, the kibble's unique shape creates a gentle brushing action on tooth surfaces as your cat chews — reducing plaque mechanically. The grain-free base supports digestive comfort, and the formula was developed with input from veterinary nutrition specialists.

Cats that resist dental chews or tooth brushing leave their owners with limited options for maintaining oral health. Embedding the active dental chemistry into daily kibble sidesteps that resistance entirely — your cat doesn't have to cooperate, because it's just dinner.