KONG ZoomGroom is a rubber grooming brush for cats that simultaneously grooms and massages, removing loose hair while providing a calming tactile experience. Effective across all coat types, this flexible brush is a practical tool for regular coat maintenance and bonding.

The soft rubber finger-like bristles act as a magnet for loose, dead hair while gently massaging the skin and stimulating the natural coat oils that contribute to a healthy sheen. The flexible construction makes the brush comfortable to hold and easy to control, and the massaging action has a documented calming effect on cats — making it a useful tool for veterinary visits, grooming sessions or anxious cats who resist other handling.

Many cats who resist traditional grooming accept the ZoomGroom readily, because the rubber bristle massage mimics the social grooming behaviour cats experience from other cats. Regular use reduces shed hair around the home and supports a naturally healthy coat without requiring specialised grooming technique.