The KONG Reflex Stick is a fetch toy made from the same durable, flexible material used in elite running shoe soles. The material's self-healing properties help it recover from bite marks over time, extending the toy's life beyond what standard rubber fetch toys typically manage.

The stick is built to bounce unpredictably, which stimulates chasing instincts and makes fetch sessions more engaging. It floats in water and holds up to outdoor conditions, making it practical for beach, river, and park use. The flexible construction is gentle on teeth and gums compared to hard nylon alternatives.

KONG Reflex toys are aimed at dogs that are serious fetch players — the material is built for repeated biting and throwing without wearing through quickly. The self-healing quality is a genuine differentiator for households where toys usually last a week.