The KONG Reflex Tug is an interactive fetch and tug toy shaped as a ring with a stretchy strap. It's built from the same high-rebound material used in elite running shoe soles, which gives it an unpredictable bounce and a lot of stretch for two-handed tug games. It also floats, so it doubles as a water toy.

The material has self-healing properties, meaning small tooth marks close back over rather than tearing open into a weak point — useful for dogs who chew as hard as they tug. The stretchy strap gives the tug game some give, which is easier on shoulders and jaws than a rigid rope. Its bounce is deliberately erratic, so fetch sessions keep dogs guessing rather than settling into a predictable pattern.

Owners reach for this one when a dog has burned through softer tug toys or gets bored of a plain ball. The stretch and bounce turn a basic fetch into something the dog has to actually work at.