The LickiMat Cat Buddy is a slow-feeder lick mat designed for cats, made from non-toxic food-grade TPR rubber. It works with wet food, dry kibble, raw, freeze-dried, or liquid foods — any texture a cat will lick.

The textured surface spreads food into small pockets and grooves, slowing eating and encouraging licking behaviour that's been linked to reduced anxiety and improved digestion. At 20 x 20cm it's a practical size for most cats. The material is dishwasher safe and flexible enough to clean easily. It comes in turquoise and functions as a calmer alternative to a standard bowl for cats that bolt their food or show stress around mealtimes.

Cat owners use the Buddy to slow down fast eaters, occupy a cat during grooming or nail trimming, or simply add some enrichment to a meal. It's one of those products that tends to earn a permanent spot on the kitchen floor.