The LickiMat Classic Playdate in pink is a slow feeder mat sized specifically for cats. The 20 x 20 cm textured surface holds wet food, raw, liquid treats or lickable pastes, turning a two-minute meal into a longer, calmer eating session. Suits cats of any age, and is a useful option for anxious cats, fast eaters or households that want to slow down mealtime.

The mat is made from non-toxic food-grade TPR with a soft, pliable texture that cats can lick clean without damaging their tongues. The raised nub pattern spreads food thinly across the surface so cats have to work for each mouthful, which encourages licking — a naturally soothing behaviour that also helps clear food debris from the tongue. Dishwasher safe on the top rack and easy to rinse between uses.

Cat owners reach for the Playdate when a bowl is not doing enough — for cats that inhale wet food, for enrichment on rainy days, or as a distraction during nail trims and grooming. The cat-specific sizing matters: it sits flat under a cat's face rather than being an oversized dog mat.