The LickiMat Classic Felix is a textured feeding mat for cats, designed to slow down eating and encourage natural licking behaviour. The pink Felix model features a surface pattern suited to wet food, raw food, pâté, and soft treats. The low-profile design lets cats crouch while feeding — which is how they prefer to eat.

The surface texture creates small pockets that food settles into, meaning cats have to work for each lick rather than gulping from a bowl. This slows the eating pace and can help cats that inhale wet food too quickly. The whisker-friendly flat design avoids the discomfort cats experience eating from deep bowls, and allows cats to maintain their preferred crouching posture during meals. Suits most wet food consistencies, including raw, pâté, and yoghurt-style treats.

The LickiMat Felix appeals to owners who want to turn a routine meal into a brief enrichment activity for indoor cats. The licking action has a calming effect, which makes it useful for anxious cats or as a distraction during grooming or vet visits.