WAG Collagen Sticks are long-lasting natural chews for dogs, made from collagen-rich beef. Available as a single stick or a four-pack, they suit medium and large dogs who work through softer chews too quickly and need something with more staying power. The braided format gives the chew structure and adds a mild dental-cleaning action as the dog works through it.

Collagen is the connective tissue in beef, and it's naturally rich in the peptides and amino acids that support joint, skin, and coat condition. The braided shape means dogs have to chew rather than gulp, which extends the chew time and gets more contact between the stick and the teeth — useful for scraping away soft plaque. Single-ingredient, with no added flavours or preservatives, which makes them a straightforward option for dogs with sensitive stomachs.

Owners choose collagen sticks when rawhide is off the table and bully sticks aren't lasting long enough. They're the middle ground — durable, digestible, and made from a single, recognisable ingredient — which is exactly what most people are after in a natural chew.