Woof

About Woof

Woof is a freeze-dried raw dog food brand from New Zealand, offering single-protein recipes using wild and farmed New Zealand meats. The range includes wild venison, lamb, beef, and wild goat in both complete meal and treat formats. Woof also produces branded ceramic feeding bowls. All products are made in New Zealand from locally sourced ingredients.

Woof uses whole-prey-ratio freeze-drying to preserve raw nutrition in a shelf-stable format. Each recipe features a single New Zealand protein source — including wild-caught venison and goat, which are novel proteins rarely found in mainstream pet food. The freeze-drying process removes moisture without cooking, retaining the enzymes, vitamins, and amino acids that high-heat processing destroys. The result rehydrates into a raw-equivalent meal with minimal preparation.

Australian dog owners choose Woof for the quality of New Zealand sourcing and the convenience of freeze-dried raw feeding. The wild protein options particularly appeal to owners with dogs that have sensitivities to common proteins like chicken or beef.

Woof products are widely available across Australian pet retailers. Poppy compares prices at 3 stores to find you the best deal.