Prime100

About Prime100

Prime100 is an Australian pet food brand specialising in single-protein diets (SPD) for dogs and cats with food sensitivities and allergies. Based in Australia, Prime100 produces slow-cooked wet food, air-dried food, freeze-dried treats, and raw options using novel proteins like kangaroo, wild boar, crocodile, and emu alongside conventional proteins like lamb, chicken, and salmon.

The Single Protein Diet philosophy is Prime100's core differentiator. Each recipe uses one animal protein source, making it straightforward to identify and eliminate allergens through dietary trials. The slow-cooked wet food range retains nutrients through gentle cooking, while the air-dried range offers a shelf-stable, nutrient-dense alternative to raw feeding. Novel proteins like crocodile and emu cater to dogs that have exhausted common protein options. Their puppy range extends the SPD approach to growing dogs.

Australian pet owners with dogs suffering food allergies or intolerances often land on Prime100 after trying mainstream brands. The single-protein commitment gives owners confidence about what's actually in the bowl, and the Australian-sourced ingredients add a layer of traceability that imported brands can't match.

Prime100 products are widely available across Australian pet retailers. Poppy compares prices at 11 stores to find you the best deal.