The KONG Cat Zoom Groom is a rubber grooming brush for cats of all coat types. Its flexible rubber fingers work through the coat to loosen and collect dead hair while making contact with the skin beneath — a dual action that cleans the coat and stimulates the skin at the same time. Suitable for short-coated cats through to long-haired breeds.

Unlike wire or bristle brushes, the soft rubber fingers don't pull or tangle — loose hair collects on the brush surface and releases with a flick when you're done. The grooming action stimulates blood flow to the capillaries and encourages natural oil production, supporting a healthier skin barrier and coat condition over time. The brush doubles as a shampoo applicator during bath time and helps reduce loose hair before your cat swallows it during self-grooming.

Cats that resist standard brushes often accept the Zoom Groom without much protest — the sensation is closer to being petted than being groomed. A practical tool for owners dealing with heavy shedding or recurring hairball issues, particularly in indoor cats.