The LickiMat Classic Soother in pink is a slow-feeder mat designed for cats. The textured surface holds wet food, raw, or liquid treats, turning a two-minute meal into a longer licking session. It measures 20 x 20cm and is made from non-toxic food-grade TPR, so it's dishwasher-safe and holds up to daily use.

The repetitive licking action is what does the work here — it releases endorphins, which helps settle anxious or bored cats and can take the edge off stressful moments like vet visits or fireworks. The shallow textured pattern suits smoothly-spreadable foods: yoghurt, wet food, pate, or a smear of something wet over kibble. Easy to rinse, easy to store flat.

Cat owners tend to pick this up for indoor cats that need more mental stimulation, or for kittens who inhale their food too fast. It's also a handy distraction tool during grooming or nail trims.