The LickiMat Classic Catster is a flat silicone feeding mat designed specifically for cats, in pink. The textured surface holds wet food, raw food, treats, yoghurt or spreads, turning a few seconds of eating into several minutes of licking. Suits cats of all ages and breeds as an alternative to a standard bowl.

The low, flat design lets cats crouch naturally while feeding and is whisker-friendly — no bowl walls pressing against sensitive whiskers, which is a common reason cats leave food behind. The licking action itself is calming and helps release endorphins, making the mat useful during storms, vet visits or introductions to a new home. It also slows down fast eaters, which can reduce regurgitation after meals. Works with wet, raw, dry kibble pressed in with a spread, and liquid foods.

Owners pick the Catster when they want to add mental engagement to feeding time without a full puzzle feeder. It's easy to rinse or run through the dishwasher, packs flat for travel, and gives anxious or bored cats something purposeful to do at mealtimes.