Prime100 SPD Air-Dried Beef and Carrot is a scientifically formulated, complete and balanced dog food for all life stages and breeds. Built around a single animal protein — Australian beef — with carrot as a key functional ingredient, the recipe is gently air-dried to retain nutrients while concentrating flavour and aroma.

Air-drying preserves more of the natural nutrient profile than conventional cooking, resulting in a food dogs typically find more aromatic and palatable than standard kibble. Beef supports muscle maintenance and repair as the primary protein source; carrot contributes natural vitamins and minerals. As a single protein diet, it suits dogs with food sensitivities or owners who prefer a simple, readable ingredient panel. Available in 120g, 600g, and 2.2kg formats.

The single protein diet format makes Prime100 Air-Dried a practical choice for dogs on elimination diets or those with known protein sensitivities. The air-dried processing sits between raw feeding and conventional kibble in terms of preparation level — which appeals to owners who want minimally processed food without the full commitment of raw feeding.