Fido's Black Gloss is a colour-enhancing shampoo with built-in conditioner, made for dogs and cats with black or dark-coloured coats. It comes in a 250ml bottle and suits pets of all coat types, including puppies and kittens, making it a grooming-shelf staple for owners of dark-coated breeds.

The formula is soap-free and pH-balanced for animal skin, so it cleans without stripping natural oils. Colour enhancers deepen the natural tones of black and dark coats while adding shine and softness, and the added conditioning agents mean you're not reaching for a separate bottle afterwards. It also leaves a pleasant, lasting fragrance — handy between full grooming sessions.

Dark coats show dullness and sun-fading more than most, and a general-purpose shampoo won't do much about it. Owners choose Black Gloss because it's a targeted fix — one wash that cleans, conditions and visibly deepens coat colour, gentle enough for regular use on both dogs and cats.