Fido's Everyday Shampoo is a soap-free, hypoallergenic shampoo for dogs, cats and small domestic pets. It's pH-balanced for animal skin and designed for regular bathing without drying out the coat.

The formula is humectant and emollient, meaning it draws and retains moisture rather than stripping the skin. Soap-free cleansing is gentler on sensitive skin than detergent-based shampoos, and the genuine Fido's Fragrance leaves a clean scent that lingers without being overwhelming. It suspends dirt and debris for easy rinsing, which matters more than it sounds — incomplete rinsing is a common cause of post-bath irritation.

Fido's is a long-running professional brand widely used by Australian groomers. Everyday Shampoo is the workhorse of the range, suiting most dogs that don't need a medicated or specialised wash. Available in 250mL, 1L and 2L.