Fido's Gentle and Mild Shampoo with Baking Soda is a soap-free dog shampoo formulated for dogs with sensitive skin. It combines chamomile extract and baking soda to cleanse gently while neutralising odour without harsh chemicals.

Chamomile is included for its soothing properties, making this shampoo particularly suitable for dogs prone to skin irritation. Baking soda neutralises odours rather than masking them — a useful property for dogs with a naturally strong smell. The formula is compatible with long-term flea treatments, which some medicated shampoos can disrupt.

This shampoo works well for dogs with reactive skin or those on ongoing flea prevention. It's a practical choice when you want a thorough clean without aggravating an already sensitive coat.