The LickiMat Tuff Soother is a textured rubber slow-feeder mat designed for dogs who need something to occupy them beyond a regular bowl. Smear wet food, yoghurt, peanut butter or pate across the raised surface and your dog has to lick it clean. Suits all breeds and sizes, and the Tuff version is built for stronger chewers than the standard soft mat.

The soft, rounded nub pattern is the least aggressive of the LickiMat range, which makes it a good starting point for dogs new to lick mats or for anxious pets that need a calming activity. Licking encourages saliva production and releases endorphins, which is why owners reach for these during thunderstorms, fireworks, grooming, or when leaving the house. The turquoise mat is dishwasher safe and freezes well for longer-lasting sessions on hot days.

Owners choose the Tuff Soother when they want the calming benefit of a standard LickiMat but need extra durability for enthusiastic lickers. It's a genuinely useful bit of kit for crate training, vet-visit prep and slowing down fast eaters. Always supervise the first few sessions.