The LickiMat Tuff Soother is a textured rubber slow-feeder mat designed for dogs of all sizes. Spread wet food, peanut butter, yoghurt, or bone broth across the ridged surface, and your dog's prolonged licking does the rest — slowing food consumption and producing a noticeable calming effect.

Licking triggers the release of calming endorphins, which is why the LickiMat works as a practical distraction during stressful situations — vet visits, thunderstorms, bath time, or separation. The Soother's textured pattern maximises surface area and extends engagement time. The Tuff version uses heavier-grade rubber, better suited to dogs that tend to chew their mats rather than just lick them.

Popular with owners managing anxious dogs or building daily enrichment routines. Works as a distraction during grooming and vet visits, and equally well on an ordinary afternoon when the dog needs something to focus on besides your furniture.