The LickiMat Classic Buddy is a flat, flexible lick mat designed for dogs and cats, used to spread soft foods and engage pets through slow licking activity. The textured surface is suited to wet food, yoghurt, peanut butter, broth, and similar spreads. It supports calming and boredom reduction and can be used for enrichment, training, or distraction during grooming.

The textured surface naturally slows eating and promotes extended licking, which activates calming responses in pets through saliva production. LickiMat recommends it for managing separation anxiety, restless behaviour, and destructive activity when pets are alone. The mat is flexible and easy to wash. It is suitable as an alternative to a slow feeder bowl for pets that do better with flat surfaces.

Owners managing dogs with anxiety, boredom-related chewing, or dogs that inhale food benefit from the Buddy's ability to slow feeding and provide focused engagement. It is one of the most versatile enrichment tools available, working equally well as a feeding solution, a bath-time distraction, or a treat delivery system.