Fido's White and Bright Shampoo is a soap-free wash formulated for dogs and cats with white, cream, or light-coloured coats. The 5L bottle is the grooming-salon size, suited to breeders, groomers, or multi-dog households working through a lot of shampoo. pH balanced for regular use on healthy skin.

The formula uses optical brighteners rather than bleach to lift dinginess and bring back brightness in white coats — no harsh whitening agents that strip the coat or irritate skin. Orange and grapefruit essential oils give it a fresh citrus scent that lingers lightly after rinsing. Being soap-free, it lathers up without stripping natural coat oils.

Owners of white Maltese, Bichons, West Highland Terriers, and Samoyeds turn to this shampoo when a general wash isn't cutting through the yellowing on legs, muzzles, and undercarriage. The 5L size is the practical pick for anyone bathing more than one dog regularly.