The LickiMat Classic Buddy is a textured rubber slow-feeder mat designed for dogs. The turquoise version suits larger breeds and comes in a single-mat pack.

The mat's surface pattern holds soft foods — peanut butter, wet food, yoghurt, raw — in the ridges and channels, slowing consumption and extending the activity into a sustained licking session. That repetitive licking motion has a mild calming effect, which makes the Buddy useful during high-stress moments like bath time, grooming, or thunderstorms. Dishwasher safe and made from food-safe rubber.

The format earns its keep in two ways: it slows fast eaters who bolt their meals, and it keeps anxious or bored dogs occupied without the need for chews or supervision. A practical tool rather than a novelty.