The LickiMat UFO is a circular slow-feeding mat for dogs. Its textured, ridged surface holds soft foods — peanut butter, yoghurt, wet food, or paste treats — spreading them across grooves that keep dogs licking rather than gulping. It adds a mild enrichment component to what would otherwise be an instant meal.

The primary benefit is slowing down eating, which reduces gulping and the discomfort it brings in dogs that finish meals too quickly. The mat also works well as a distraction during bath time, grooming, or nail trims — spread something appealing on the surface and most dogs stay focused on that rather than whatever else is happening. The compact UFO shape is easy to handle and store between uses.

It suits owners who want a low-tech, reusable enrichment tool that works with whatever soft food or treats they already have at home. No batteries or special products required. The compact size also makes it straightforward to bring along for vet visits or travel.