The LickiMat UFO is a textured silicone enrichment mat for dogs, designed to slow down eating and provide mental stimulation at mealtimes. Fill it with soft foods, wet food, or spreadable treats — your dog licks at the textured channels rather than gulping from a bowl. Suits all breed sizes.

The UFO's patterned surface extends feeding time by making your dog work for each lick, which can help reduce fast eating and add a calm, focused activity to the daily routine. It also works as a distraction tool during bath time or grooming — spread food on it and your dog has somewhere to direct their attention while you work. Compatible with wet food, peanut butter, yoghurt, or any soft treat.

Owners reach for the UFO when fast eating, mealtime anxiety, or boredom are the presenting problem. It addresses all three without requiring training or a complicated setup — fill it, set it down, and let your dog sort it out. Most dogs take to it immediately.