The LickiMat Classic Buddy is a slow-feeding mat for dogs, designed to extend meal and treat time by encouraging repetitive licking across a textured rubber surface.

The criss-cross pattern holds soft foods — peanut butter, yoghurt, wet food, bone broth — in small pockets that require sustained tongue work to clear. This slows intake, promotes saliva production, and provides a low-stimulation focus activity that can reduce anxious or destructive behaviour. The turquoise Buddy is the larger format, suited to bigger dogs.

Popular with owners managing separation anxiety, post-surgery recovery, or bath-time distraction. Works equally well as a puzzle feeder at mealtimes or a calming wind-down tool before crating.