The LickiMat Buddy is a textured silicone slow-feeding mat sized for medium dogs. Spread yoghurt, peanut butter, wet food or raw mince across the grooved surface and your dog has to lick it out rather than gulp it down. It works for cats too, and suits everything from mealtime enrichment to keeping a young dog occupied during a bath or nail trim.

The soft, flexible mat has a raised pattern that traps food in shallow channels, forcing the tongue to do the work. That slower pace helps with digestion, reduces bloat risk in fast eaters, and gives an anxious or bored dog something constructive to focus on. It rinses clean under the tap, goes in the dishwasher on the top rack, and can be popped in the freezer with a spread on it for a longer-lasting treat.

Owners reach for the Buddy because it turns two minutes of food into fifteen minutes of calm. It's a straightforward bit of gear that earns its keep during storms, vet visits, grooming sessions, or any stretch where a dog needs to settle.