The LickiMat Playdate is a textured slow-feeder mat designed to turn treat time into a sustained, calming activity for dogs. Spread wet food, soft treats, or yoghurt across the patterned surface and it keeps dogs licking — and settled — for far longer than a standard bowl would.

Prolonged licking is thought to release endorphins, which is why the Playdate works as a calming distraction during stressful situations — vet visits, grooming, bath time, thunderstorms, or the start of a separation routine. The textured surface slows consumption and keeps dogs mentally engaged throughout. Works with wet food, smooth peanut butter, yoghurt, or soft treats; straightforward to clean after use.

Owners reach for this when they need to keep a dog calm and focused during a challenging moment. The slow-feed design extends the activity significantly — that's the point. It's not just a bowl replacement, it's a behavioural tool that happens to double as one.