The LickiMat Soother Classic in lavender is a textured feeding mat for dogs and cats, designed to slow down eating and give an anxious or bored pet something to focus on. Spread soft food across the surface — yoghurt, peanut butter, wet food, bone broth, purees — and the animal has to lick it out of the grooves. Suits all sizes as a standard-format mat.

The Soother's raised nubs are the gentlest of the LickiMat textures, which is why it's the one most people start with. Licking is a self-soothing behaviour for dogs, so a mat spread with something tasty can take the edge off vet visits, thunderstorms, grooming, or crate time. It also gently scrapes the tongue during use, which is a modest but real dental side benefit. Freezer-safe if you want to stretch the session out.

Owners keep coming back to this one because it actually works — a five-minute snack turns into fifteen or twenty minutes of quiet focus. It's a low-effort tool for an anxious dog, a fast eater, or a puppy that needs redirecting.