The LickiMat Soother is a vet-developed lick mat for dogs of all breeds. Smear it with soft food — yoghurt, peanut butter, pâté, or bone broth — and the repetitive licking action keeps dogs calm and occupied. It also works as a slow feeder for wet and liquid foods, extending mealtimes beyond what a standard bowl allows.

The Soother's surface features a tight pattern of raised nubs and grooves that hold soft food in place, extending lick time and slowing consumption. The slow-feeding effect supports healthier digestion and reduces bolting. The calming mechanism is the same one triggered by repetitive licking during grooming — useful during baths, vet visits, fireworks, or any high-stress situation. Made from food-safe rubber and dishwasher safe. The Coffee colourway is one of several available.

Owners reach for the Soother when a dog needs to settle — before a grooming session, during a thunderstorm, or as a daily enrichment tool for dogs that get restless and destructive when left alone. It earns its place on the shelf by doing two jobs at once.