Fido's Black Gloss Shampoo is a colour-enhancing shampoo for dogs and cats with black or dark-coloured coats. It's a soap-free, pH-balanced formula designed to deepen the natural tone and add shine, with built-in conditioning agents to keep the coat soft after rinsing.

The colour-enhancing approach uses natural-tone deepeners rather than dyes — black coats tend to look duller than they really are when standard shampoos strip too much oil, and a colour-enhancing wash brings the natural shine back. The soap-free formula is gentle enough for puppies, kittens and pets of all coat types. Adds a fresh scent that lasts about a week between washes in typical Australian conditions. Available in 250mL and 1L bottles.

Fido's has been a fixture in Australian pet shops for decades and the Black Gloss is a long-running favourite among owners of dark-coated dogs and cats. It's not magic — a coat that needs grooming attention will still look it — but the shine boost on a freshly washed dark coat is the visible difference that keeps owners coming back.