Fido's White & Bright Shampoo is a soap-free, pH-balanced shampoo specifically developed for white and light-coloured coats in dogs. Optical brighteners enhance the natural brilliance and shine of pale coats without bleaching agents. Available in 250ml and 1L sizes.

The formula uses optical brighteners to counteract yellowing and dullness in white coats, visibly improving coat brightness with regular use. Orange and grapefruit extracts contribute a fresh scent and naturally support the cleansing action. The soap-free, pH-balanced base is gentle on skin and suitable for regular bathing. The shampoo is rinsed out fully and does not leave a residue that dull the coat over time.

Fido's White & Bright is a standout choice for owners of Maltese, Westies, Samoyeds, and other white or silver-coated breeds that need to maintain coat brightness between professional grooms. It is one of the few non-bleaching coat-brightening options available in the Australian market.