Fido's White and Bright is a soap-free shampoo formulated specifically for white and light-coloured coats. It uses optical brighteners to enhance natural coat colour without bleaching agents, making it suitable for regular use.

The pH-balanced, soap-free formula contains optical brighteners that work with coat structure to add brilliance and reduce yellowing or dullness. It's enriched with orange and grapefruit essential oils, which give a fresh citrus fragrance after washing. Available in 250ml, 1L, and 5L sizes to suit home groomers and professional use.

Groomers and owners of white-coated breeds choose this shampoo when they want consistent brightening results without the harshness of bleach-based alternatives. The citrus scent is a practical bonus for dogs that require frequent bathing.