The LickiMat Buddy is a textured rubber mat designed for medium dogs, giving them a slow, licking-based way to enjoy wet food, yoghurt, spreads or peanut butter. The raised nub pattern is aimed at active lickers who need a bit more of a challenge than the shallower LickiMat Soother, and it suits most medium-breed adults.

The surface is a soft, food-safe rubber with a dense field of small nubs. Spread wet food, natural yoghurt, mashed banana or bone broth across it, and your dog has to work for every mouthful. That slow licking action encourages saliva production, which helps rinse the mouth, and stretches a two-minute snack into ten or fifteen minutes of focused activity. It's dishwasher-safe on the top rack and freezes well for hot afternoons.

Owners tend to reach for the Buddy when a dog gets restless at bath time, needs settling before a vet visit, or gnaws the furniture when left alone. It's simple, durable and easy to clean — a low-effort enrichment tool that earns its keep.