The LickiMat Classic Buddy is a flat, flexible feeding mat for dogs and cats, designed to slow meal and treat times while promoting calm behaviour through repetitive licking. The XL Green variant suits larger dogs, with a textured surface that holds spreads, wet food, raw food, dry treats, or liquid foods.

The textured surface slows consumption and encourages focused licking, which triggers the release of calming endorphins — reducing anxiety during stressful situations such as storms, fireworks, vet visits, bath time, or periods of separation. Compatible with a wide range of foods including peanut butter, yoghurt, wet food, and liquid treats. Made from food-safe, non-toxic materials. Dishwasher safe for easy cleaning.

LickiMat has built a loyal following among owners managing separation anxiety or boredom in dogs that struggle with alone time. The mat doubles as a slow feeder and enrichment tool — deceptively simple in concept, but consistently effective for dogs that respond to licking-based engagement.