The LickiMat Playdate is a slow feeder mat for dogs, designed to extend feeding time and encourage calm through sustained licking. It works with wet food, peanut butter, yoghurt, or any spreadable treat — the textured surface does the rest.

The mat's pattern creates enough resistance to slow a dog down without frustrating them, which is the point: prolonged licking promotes endorphin release and has a measurable calming effect. It's used routinely for separation anxiety, vet visits, bath time, and thunderstorms. The Tuff version is built from a more resilient material for dogs that tend to chew their enrichment toys rather than lick them.

It's a simple tool that owners return to because it reliably works. For dogs that eat too fast, get anxious, or need an outlet, the LickiMat earns its place as a practical piece of everyday kit.