The LickiMat Tuff Soother is a textured rubber mat designed for dogs who need slowing down at mealtimes or a calming distraction. Smear on wet food, yoghurt, peanut butter or bone broth and let your dog lick their way through it. Suits all breeds, and the Tuff version is built for stronger chewers who make short work of the standard mat.

The raised soft-spike surface forces dogs to work with their tongue rather than gulp, which slows eating and releases calming endorphins through the repetitive licking action. That makes it a useful tool for stressful moments — vet visits, bath time, nail clipping, thunderstorms, fireworks, or simply being left home alone. Dishwasher safe on the top rack and freezer safe for longer-lasting frozen treats. Supervise on first use.

Owners reach for the Soother when a bowl isn't enough — anxious dogs, fast eaters, and crate-training puppies all benefit. The turquoise Tuff version handles determined lickers without shredding, and the flat design tucks away easily between uses.